Jacqueline Perez wants to normalize aging for all women. Listen to this inspirational episode of the Woman of Value Podcast!

Jacqueline (Jack) Perez is a champion for normalizing aging for women through curated content and women-driven brands. Her passions include spending time with her son, traveling to places like Cuba, Jordan, Zambia, Bolivia, and Zanzibar. An endorphin junkie, Jack is an avid jump roper, Peloton-fanatic, and a third-degree black belt in Taekwondo.

In this episode of the Woman of Value Podcast:

  • Why we need to normalize aging for women
  • How menopause can make women doubt their self-worth
  • What Jacqueline has done to help women be empowered as they age

S3 EP 18: Jacqueline Perez – Normalize Aging for Women





Every woman is of value. She is someone who shows up as her best self. She’s striving towards showing the world her best self, as a parent, daughter and friend. I’ve begun to realize my value as I age. 



It was through the transition of going through menopause. When I went through it, I had every symptom. I felt smaller and smaller with brain fog and anxiety. I used ageism as a way to define my lack of worth. I realized I couldn’t live the rest of my life like this. I went out to find a solution. That was my turning point.

I decided to affect change. I discovered I wasn’t alone.



I want to be there for women who want the knowledge that my website has. I started Kuellife.com for that reason. It’s a synonym for cool. I felt I had always lived a super cool life. Then all of a sudden I was invisible. That made me realize I wanted every woman to live the ‘kuel’ life. 



I built a platform to house the empowering relevant information to help solve problems as they arise, and have access to thought leaders and experts. 

I have fifty-seven contributors on the platform. You can read articles on any topic relevant to women aging.

I want to be the quintessential location for this trustworthy and empowering information for all women. Share, learn and play!



  • I used to think I wasn’t smart enough.
  • What was the #1 thing holding you back from becoming a woman
    of value? Hormone imbalance. 
  • What’s the best advice you can give to a woman who wants to
    become more empowered? Make a decision, set your sights, and don’t evaluate your progress.
  • What advice would you give to your younger self? Stop caring about what other people think.
  • What’s something people get wrong about you? They think I’m abrasive and unfeeling and hard to get to know. I’m not! Once I let people in, I care so much about them.
  • How would you like to be remembered? As a woman who made a difference in agesim, a woman who helped normalize aging.

Connect with Jacqueline

Website: www.kuellife.com

Facebook: https://www.facebook.com/kuellife

Instagram: https://www.instagram.com/kuellife/

LinkedIN: https://www.linkedin.com/company/kuellife

Pinterest: https://www.pinterest.com/kuellife/

Twitter: https://twitter.com/kuellife

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