High Performance Coach, Rhiannon Rees, was homeless and in considerable debt. Here’s how she turned tragedy into hope and a global business.

Rhiannon Rees has an amazing story about turning tragedy into hope. She is a human behavior expert, international high-performance coach and self-development expert helping CEOs, businesses, elite athletes and celebrities to redefine their level of success. An Australian native, Rhiannon is a best-selling author, thriving entrepreneur and a global speaker. Her personal sufferings led her into a 30-year study of human behavior. Completely compelled to help others, she has continued to invest in education in self-development, neuroscience and business. She is the founder of Conscious Coaching Collective, demonstrating success in creating both multi-million-dollar companies and individuals and champions.



Show Notes S2 EP 17: Rhiannon Rees

How One Woman Turned Tragedy into Hope and a Global Business


As a woman, as a nurturer, we have so many responsibilities with ourselves and our families. We need to fill our chalice first. We often come at the bottom of the list. If you’re not okay, you can’t help anyone else. It can be as small as attending a yoga class or getting yourself flowers. That helps you operate at your best. Yoga is my thing. If I’m stressed out, my son will ask if I’ve done my yoga class!



When I was homeless living in poverty for over 10 years, I couldn’t imagine becoming the global coach that I am today. I had a poverty mindset. I would never have reached for these heights. I now want to help others, especially women, to create the life they want. Changing your mindset is the way to living your purpose.

Several years ago, I had a health retreat and a staff of 35. I was living in Canada with my husband. One day, I came home in the middle of the day to find my husband in my sexy pink lingerie. He told me he always wanted to be a girl. I held his hands and said, “You’re going to be a beautiful girl”. I cried for the next 18-months. I didn’t believe he was transgender at first. I had questions around my own sexuality.

I asked my husband to leave. My business was failing. I had a one-year-old son at the time. I decided to house sit, and over three years, I lived in over 40 houses. Always packing up and moving was stressful. I was a fragment of myself.

I decided to get a tent. I got food bank handouts. I prayed to God every night to get out of the situation. I felt so responsible for the 35 women still on my payroll. I didn’t know how to leave that business. Then, I found out my mom was sick, and I thought, “If my mom dies and I can’t get out of this tent, I won’t forgive myself.” That was the catalyst to solve my problem. Within four days, I had the money to get to Australia.

About eight months later, my mom was better. I owed hundreds of thousands of dollars, and I didn’t know how to move forward. Someone mentioned coaching. A tiny voice said that coaching was for me. The course I wanted was $35,000 for a ten-day course. I did the course, and I somehow got the money. I had the resolve that our lives had to get better for my family. I look back now, and I thank God for those three years. They drove me to reach the heights my soul needed to meet.

I’ve spent hundreds of thousands to keep learning, and I’ve paid back all my debt. I want to help women find the resources and ideas to fix their problems and live their life on purpose.


I’m working on a ten-week online mastermind program called Business Ethics. It’s a way to give more people access to my work at an affordable price. I help people create wealth and successful businesses. It starts with a wealth mindset.


In the next three years, my business will be a charity, helping women everywhere.



I used to think I wasn’t FUNNY enough. I stopped taking things so seriously, and it changed my life.
What was the #1 thing holding you back from becoming a woman 
of value? My poverty/victim/scarcity mindset. I didn’t even know there was such a thing until my coach pointed it out.
What’s the best advice you can give to a woman who wants to 
become more empowered? Be kind to yourself. Really look at yourself and have an awareness about what brings you joy and what fills your chalice. You’ll lead with your heart. Be comfortable being uncomfortable.
What advice would you give to your younger self? You are enough!
What’s one thing people get wrong about you? Most men are so intimidated by me, because I’m a speaker. They want to conquer me. It challenges who they are. I’m like the girl next door. I’m powerful, but it doesn’t mean I’m not gentle in an ordinary way.
How would you like to be remembered? By my thousands of schools and hospitals.

What’s important in the end is family, faith and friends. I want everyone to live on purpose and not worry about money.


Website: consciouscoaching.coach or rhiannonrees.com





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